Curated News from Smart Brief on January 18, 2022
Changing privacy regulations are influencing many aspects of the media and advertising sector, with one of the major areas being video measurement. As behavior tracking options gradually disappear, measurement models are not keeping up. We have already seen platforms such as Facebook impacted by changes made by Apple last year.
How are these changes impacting video marketing? What can and should marketers do to achieve better business outcomes from brand advertising as they attempt to build brand awareness this year?